Free Motion for Preliminary Injunction - District Court of California - California


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Case 3:08-cv-01545-WQH-BLM

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NORMAN L. SMITH [SBN 106344] [email protected] EDWARD J. MCINTYRE [SBN 80402] [email protected] WILLIAM N. KAMMER [SBN 53848] [email protected] SOLOMON WARD SEIDENWURM & SMITH, LLP 401 B Street, Suite 1200 San Diego, California 92101 Telephone: (619) 231-0303 Facsimile: (619) 231-4755 Attorneys for HANSEN BEVERAGE COMPANY

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF CALIFORNIA

HANSEN BEVERAGE COMPANY, a Delaware corporation, Plaintiff, v. VITAL PHARMACEUTICAL, INC. aka VPX, a Florida corporation, Defendant.

CASE NO. 08-CV-1545 WQH (BLM) HANSEN BEVERAGE COMPANY'S NOTICE OF MOTION IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION Date: Time: Crtrm: October 20, 2008 To Be Determined 4

P:00440165:07565.160

HANSEN BEVERAGE COMPANY'S NOTICE OF MOTION IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION

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PLEASE TAKE NOTICE that on October 20, 2008, in the courtroom of the Honorable William Q. Hayes located at 940 Front Street, Courtroom 4, San Diego, California, at a time to be determined by the court, plaintiff Hansen Beverage Company ("Hansen") will move, and hereby does move, for an order preliminarily to enjoin defendant Vital Pharmaceutical, Inc. aka VPX from all activities that violate Section 1125 of the Lanham Act, including advertisements that use Redline Power Rush! 7-Hour energy Boost, or any other advertisement that claims 7 hours of energy. This motion is based upon Hansen's notice of motion, Hansen's memorandum of points and authorities in support of its motion, the declarations of Rodney Sacks and Tom Davis, and the pleadings on file, and on such other evidence as may be presented at the time of the hearing.

DATED: September 8, 2008

Respectfully submitted, SOLOMON WARD SEIDENWURM & SMITH, LLP

By:

/s/ Edward J. McIntyre NORMAN L. SMITH EDWARD J. MCINTYRE WILLIAM N. KAMMER Attorneys for Hansen Beverage Company

P:00440165:07565.160

-108-CV-1545 WQH (BLM) HANSEN BEVERAGE COMPANY'S NOTICE OF MOTION IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION

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CERTIFICATE OF SERVICE I caused the HANSEN BEVERAGE COMPANY'S NOTICE OF MOTION IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION to be served in the following manner: Electronic Mail Notice List Currently no defense counsel appear to be listed to receive e-mail notices for this case. Mailing List I served the following by email and Federal Express: Vital Pharmaceuticals, Inc. Attn: Erica Stump, Esq. 15751 S.W. 41st Street, Suite 300 Davie, Florida 33331 /s/ Edward J. McIntyre EDWARD J. MCINTYRE

-208-CV-1545 WQH (BLM) HANSEN BEVERAGE COMPANY'S NOTICE OF MOTION IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION

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CERTIFICATE OF SERVICE I caused the HANSEN BEVERAGE COMPANY'S MEMORANDUM IN SUPPORT OF ITS MOTION FOR PRELIMINARY INJUNCTION to be served in the following manner: Electronic Mail Notice List Currently no defense counsel appear to be listed to receive e-mail notices for this case. Mailing List I served the following by email and Federal Express: Vital Pharmaceuticals, Inc. Attn: Erica Stump, Esq. 15751 S.W. 41st Street, Suite 300 Davie, Florida 33331

/s/ Edward J. McIntyre EDWARD J. MCINTYRE

-1508-CV-1545 WQH (BLM) HANSEN BEVERAGE COMPANY'S MEMORANDUM IN SUPPORT OF ITS MOTION FOR PRELIMINARY INJUNCTION

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NORMAN L. SMITH ISBN 106344]
[email protected]

J
3

EDWARD J. MCINTYRE ISBN 80402]
emcintyre@swsslaw. com

WILLIAM N, KAMMER ISBN 53848]
[email protected] SOLOMOÑ WARD SEIDENWURM & SMITH, 401 B Srreet, Suite 1200 San Diego, Califomia 92101 Telephone: (619) 23 1-0303 Facsimile: (619) 23 1 -47 5 5

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Attorneys for HANSEN BEVERAGE COMPANY

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UNITED STATES DISTRJCT COURT
SOUTHERN DISTRICT OF CALIFORNIA

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HANSEN BEVERAGE COMPANY, Delaware corporation,

A

CASE NO. o8-CV-1545 WQH (BLM)

Plaintiff,
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DECLARATION OF RODNEY SACKS IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION

VITAL PHARMACEUTICAL, INC. aka
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VPX,

a

Florida corporation,
Defendant.

Date: Time: Crtrm:

October 20, 2008 To Be Determined 4

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.,,
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RodneY Sacks declarcs:

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3

l,

Beverage I am the Chairma¡ ofthe Board and Chief Executive Offrcer ofHansen

based on my own Personal knowledge' Company ("Hansen'). The facts in this decla¡ation are

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2,

Since 1992, Hansen has developed, marketed' sold' and distributed

a variefy

of

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non-alcoholic product lines in the specialty or "altemative" beveragc càlegory-including
sports drinks' smoothies' lemonades' and iced bevemges such as sodas, fruit juiçes, encrgy aad
teas.

I
9 10
1-!

3.

.fhen,

Monstcr Energy@ in April 2002, Hansen released the first ol its popular

drinks.ThelineofMonsterEnergy@drinkshassinoegrownloincludetheLo-CafbMonstc¡, Mixxd Assauìt, Monster M-80, Monster Heavy Metal, and Monster
Monstef Khaos, Monster

't2
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energy dress. and RumbarM' In2005' ln2004,Flansen introduced Lost@ EnergyrM D¡inks

4.

t5

version of Lost@ undeÌ the Perfect Hanscn introduced Jokcr Mad EnergyrM drinks' a lowcarb
10rM btand namc as

l6
17

r

ell as e new Lost@ Five-OrM enerry drink'

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5. 6,

In2006rlansen inltoduced

Ace

Energy drinks and unbound Enorgy@ drinks'

aahieved significant Ha¡scn's energy drinks have been exlremely succcssful and

favored energy drinks for millions succcss tluoughout the United States' They æe the

of

more than I00'000 ¡etail stores' including customels, Hansen's enrgy drinks are sold by drug stores and wa¡chouse stores' convenience stores, gas smtions, supermarkels, club stores'

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7.

Monster Energy@ in The June 28, 2008 Nielsen suwey demonstÌates that Hansen's

Overall' Hansen enjoys a 28'3% the 16 o2. can is nov{ the market leade¡ in the Unitod States'
sharc of the energY
Cornretition.

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L

The energy

drilk industry is highly competitive

l{ansen competes with

o¡ The Coca'Cola Company' "traditional" cnergy drinks, e.g. Red Bull Gmbh 9. llansen also competes directly with another line ofcnergy-drink products thai

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ma¡ket themselves as

('energy shots

"

2 or 3 oz These "energy shots" typically comc in

.}

in 8'16 and24 oz' c'ats' packages-as opposed to the "traditional" energy drinks

3

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5

falsely charaoterize
t

l0.These..energyshots,,comPetefiercelywith,.tradìtional''energydrinks,whichthey sodas" a¡d "caTmed energy drinks'" as
"energy

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and markets its compeling cnergy Vítal Pharmaceutical adveíises commercially Vital Rush! 7-Hour Energy Boosl' and each ofwhich drink products, named Redline Power publicly claims produces seven hours ofenergy'

L

Pharmaceutical

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10
'¡1

Vital Pharm¡ceutical's Adv,ertisements'

lZ.
Products,

I have personally

drinks across the United States' Vitâl Pharmaceutical advertises its 7-Ilour Energy ifs own website and on its Vital Phamaceutiçal's advertising- in print' on
seen

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t3.

claims on its drinks'containetsì 7-IIour Energy conspicuously makcs the following

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. e ó
l4'
own pâckages.

"No crash" "Zero Sugar/Zero Carbs" VitaÍìins & Amino Acids
s false statements a¡e not

Vit¿l Pharmaceutical'

lirnited lo ths advartisemenls on its

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2"1

15.

Vital Phamaceutical's wcb site

states:

in-small packages"' with seven' that's ¡ight So goes the saying, "big things come

;;"äÏ.;;

;r ;,;q'*t

?lit-'",1åî*ltlLtt*rmn''î-Jî 1[,iölr3]']iii

ü."3*1,ä,?lÍÍili,il,"*;lii#i;*änühõdó*""t*iiä,å,f?irr1äüt,'-,"; Lèep you focused aird energized cnere-v will last bevond yä"iîiìlJttiiô
thoüghout the day'

a,
23 24
nÉ,

Iniurv anrl Balance of Hardship' tlansen's Irrenarable havc '16. Vital Pharmaceutical's Iiterally false statements aboul its ov¡n products'
numbers of rhe purchasing decisions of substantiar influenced, and win continue to influençe, segment of the havc the tendcncy 1o deceive a substantial consumçrs and actually deceive or will reasonable consumer audience'
17

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'

Hansen has suffered and

ofVital will conlinue to suffer irroparable haÎm as a rcsult

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pharmaceutical,sfalsestatefients-inparticulartheriterailyfalsestatementsabourT-Hour

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Energy_becauseitisapracticalimpossibitityforHansento..counter',VitalPharmaceutical's
false advertising.

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ls.AlthoughHanseninitiatedthisactionagainstVitalPharmaceuticalonAugust2lsl,
200Eandsewcditthefollowingday,VitalPhamaceuticalhaspersistedinthesamefalseand misleadingadvertisements'Itsconductmakesclearthat,withoutthiscourt'sinjunction,Vilal to suffer will continue in the same cou¡se ofconducl and Hansen will continue
Pharmaceutical ineparable harm.

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7

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even though I

lg.IbelievethatVitalPharmaceutical'sadshaveadvorselyaffectedHa¡sen'ssales, most likely to do can¡ot quantifu precisely by how muoh; certainly that they arc

so

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into the fr¡ture.

ZO.

as a

for the harm it has Money damages ale pslontly inadequate to compensate Hansen

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kìow or accurately measure sales a¡d will continue to suffer precisely beoause Ha¡sen cannot

it

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purchasing Vital Pharmaceutical's direcl or at least essential result of Hansen oustomers

products instead of I lansen's specifìcally because

ofvital

Pharmaceutical's false advertising'

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a direct or af Least substantial result Hansen also cannot know or accumtely measure sales lost as

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of polential oustomers having been driven away'
a¡d the United I declare on penalty ofperjury under the laws ofthe Søte ofCalifomia
statcs of

my own personal rhal the facts in this declaration are true and oonect, based on

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^mefica I believe to be truc a¡d conect, ard knowledgc and on information from ou¡ ssience expert which

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ùat I executed this declaralion in Corona, California, on

Septc

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,',
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CERTIFICATE OF SERVICE I caused the DECLARATION OF RODNEY SACKS IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION to be served in the following manner: Electronic Mail Notice List Currently no defense counsel appear to be listed to receive e-mail notices for this case. Mailing List I served the following by email and Federal Express: Vital Pharmaceuticals, Inc. Attn: Erica Stump, Esq. 15751 S.W. 41st Street, Suite 300 Davie, Florida 33331 /s/ Edward J. McIntyre EDWARD J. MCINTYRE

-408-CV-1545 WQH (BLM) DECLARATION OF RODNEY SACKS IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION

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NORMAN L. SMITH ISBN 106344]
nsmith@swssla\w.com

2 3

EDWARD J. MCINTYRE [SBN 80402]
emcintyre@swsslaw. com

wlLLrAI\4N. KAMMER ISBN 53848]
[email protected] SOLOMOÑ WARD SEIDENWURM & SMITH, 401 B Street, Suite 1200 San Diego, Califomia 92101 Telephone: (619) 23 1-0303 Facsimile: (619) 23 l -47 5 5

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Attomeys for HANSEN BEVERAGE COMPANY

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UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF CALIFORNIA

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HANSEN BEVERAGE COMPANY, Delaware corporation,

A

CASENO. 08-CV-154s WQH BLM DECLARATION OF THOMAS P, DAVIS, Ph.D. IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION
Date:

Plaintiff,

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VITAL PHARMACEUTICALS, INC VPX, a Florida cotporation,
Defendant.

AKA

Time:

October 20,2008 To Be Determined
4

Courtroom:

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Proo44ol

1o:07s65.16s

CASE

NO 08 CV-1 545 WQH

BLM

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Thomas P. Davis, Ph.D. declares:

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I am and have been Hansen Beverage Company's ("Hansen") Technical Director

continuously since January of 1981. I am and have been a Professor of Medical Pharmacology,
also continuously since January

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of

1981

.

I have a Ph.D. in physiology and biochemistry, awarded
had post-doctoral training at a major pharmaceutical

in 1978 from the University of Missouri. I
company from 1978 to I 981

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B

. I attach the first four pages

of my cuniculum vitae as Exhibit

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2.

t have extensive experience in both juice (since I964) and carbonated beverages

(since 1980). I am familiar with the ingredients ofand the advertisements for Vital
Pharmaceutical' s "RIDLINE Power Rush! 7-Hour Energy Boost'"

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3.

REDLINE Power Rushl 7-Hour energy Boost conspicuously makes these claims

on the cunent labels on its drink containers:

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. . . 4.

"No crash" "Zero Sugar/Zero Carbs" "Vitamins & Amino Acids"

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15 Based on Vital Pharmaceutical's labels and based on the drink's ingredients and the

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generally accepted principles of biochemistry, pharmacology, and physiology, in my expef

opinion, the product's very name, "7-Hour Energy Boost", is a literally false claim about this
product, as it necessarily states or at least implies that the product produces seven hours ofenergy.

5.

As I explain below, this product does not, and cannot, produce energy, a defined

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scientific term, for the period of time that Vital Pharmaceutical claims, in any measurable amount

(if its products produce

energy at all) and certainly not seven hours of energy. As I explain below,

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energy is a measurable physical fact.

6.

In addition, for the same reasons, Vital Pharmaceutical' claims-specifically, "7

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Hours of Pure Energy" and'No crash"-are literally false statements about REDLINE Power Rush! 7-Hour energy Boost. Let me explain why.

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J-7

7.
as

By way of introduction, I should explain that "energy" is a scientific term and is

defined in all physics textbooks and all biochemistry textbooks as well as in online resources such

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Wikipedia. This is a portion of Wikipedia's discussion: "Energy is often defined

as the

ability

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to do work.. .. In biology, chemical bonds are broken and made during metabolic processes, and
the associated changes in available energy are studied in the subfìeld of bioenergetics. Energy is often stored by cells in the form of substances such as carbohydrate molecules (including sugars)
and lipids, which release energy when reacted with oxygen."
(http ://en.wikipedia.ore/wiki/Energy.)

., 3

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7

8.

There is a direct relationship between calories and energy. "Throughout the history

of science, energy has been expressed in several different units such as ergs and calories. At
present, the accepted unit of measurement for energy is the SI [Intemational System of Units] unit

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ofenergy, thejoule." (http://en.wikipedia.ore/wiki/Enersy.) Food energy, however, is often
stated in calories, and the conversion from joules to energy calories is a simple mathematical

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exercise: onejoule is equal to 0.239 energy calories. [The scientifrc term Kilocalorie, 1000
energy calories, is equivalent to the term used by food nutritionists, "Calorie," often used with a

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capital "C" to avoid confusion.l

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15

9.

A human being requires a certain number of calories of energy every day, even

without exercise, simply to exist. These calories of energy are required to maintain what is known
as "basal metabolic

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rate" (BMR) in any man or woman, and an average BMR rate is about 1266

Kcal or food Calories per day. This is the basic requirement even if that pe(son was at rest all day.
This daily requirement, or BMR rate, breaks down to about 53 Kcalo¡ies per hour or 0.879 Kcalories per minute. Of course, a moderate amount of exercise per minute, hour, day, or week
increases the basic requirement dramatically.

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10.

Mental energy or brain metabolism is defined scientifically as the degree or level of

'r)
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glucose metabolism in the brain. It can be followed carefully by imaging techniques in huma¡s and is easily quantified. The brain uses glucose as a source of energy and

will

starve the rest

of

the body's stores ofglucose ifneeded to supply the brain. In times of severe starvation, the brain

may use free fatty acids to survive but this is usually near death.
1 1

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.

Mental energy can be thought of as cognitive ability or the ability to reason or

intelligence quotient. Reason, cognition and integration, however, all require glucose as the
energy source. Brain neurons cannot fire without glucose as they also require calories in the form

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of glucose to function.

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12.

Without glucose to deliver to the brain, one can die. The brain needs many calories

per minute, per hour, per day, consuming 20% of total calories available to the human body.

It

is

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the second most calorie dependent organ in the human body; the liver is first because of its size.

In fact, there is no type of human energy that does not require consumption and buming of calories. The only energy-yielding nutrients are proteins, carbohydrates, alcohol, and fats.

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7

13.

There are no calories in vitamins. As a result, vitamins ca¡not be energy-yielding

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nutrients. Vitamins can aid energy production as co-factors of energy producing cellular
reactions, but alone they provide no calories. In other words, they carurot be broken down for

energy. Similarly, for all practical purposes, amino acids contain no caloric energy' Again, only
fats, carbohydrates, alcohol, and proteins contain calories. Single amino acids do not contribute to
a human's energy requirement

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in calories. However the single amino acid Taurine does function

to stabilize and "strengthen" the cardiac muscle cell and support cardiac cell performance. This role is unique to Taurine.

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L4.

Vital Pharmaceutical's makes the following claims on its website regarding

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REDLINE Power Rush! 7-How Energy Boost:
So goes the saying, "big things come is small packages,"

with seven, that's right seven

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leave you "amped" to the max in minutes, ready to tear hours of sustained energy the treadmill like a tiger released from its cage! With no apart the weights and wear out ciash Redliné Power Rush@ doesn't stop there, the intense energy will last beyond your workouf to keep you focused and energized throughout the day.

that will

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15.

In my expert opinion, Vital Pharmaceutical's claims in this advertisement that

REDLINE Power Rush! 7-Hou¡ Energy Boost provides "seven hours of sustained energy" or "that it will leave you amped to the max in minutes" or "no crash" are false based on the drink's
ingredients, the concentration of those ingredients, and generally accepted principles of biochemistry, pharmacology, and physiology.

,.,
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16.
Boost

In my expert opinion, the ingredients in REDLINE Power Rush! 7-Hour Energy

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-

at least as disclosed-"zero sugar," "zero carbs," "0 calories," "Total Carbohydrates 0g,"

"Total Fat 0g"

-given

generally acceped principles of biochemistry, pharmacology, and

physiology, do not and carmot provide "seven hours of sustained energy" or "no crash" as Vital

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Pharmaceutic¿l claims. Those claims are also false based on the produots' ingredients, in

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pafticular, the non existence ofcalories, sugar, fat and carbohydrates, at least to rhe extnt
àisclosed on the applicable container labels and/or that are cont¿ined in their products.

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17,

Even

if Vital

PharmÂceutical Ìvere to argue that the Court should ignore every

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conventional definition of "energy"

I

discussed in paragraphs 7 ttuough l0 and accept some

convenient broader definition of"energized feeling," in my expert opinion, the ingredients (or lack

7

of ingrcdients) in REDLINE Power Rush! 7-Hou¡ Energy Boost is not adequate to support the
product claim of"hours of pure energy," or "sustained onergy'' set out ahve. I deolare under

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penaþ ofperjury under the

laws ofthe state of califomia and the united

states of Americ¿ that üre facts in this deolaration are true and correct, based on my own personal knowledge and on generally acooptÊd scienoe which I beliove to bc hue and correct, and that
executed this declâration on September

l

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-¡ff

ZOO8.

(
Ph.D.

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1-Y-z'ox

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WQH

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P:00440110:07565.160

CERTIFICATE OF SERVICE I caused the DECLARATION OF THOMAS P. DAVIS, Ph.D. IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION to be served in the following manner: Electronic Mail Notice List Currently no defense counsel appear to be listed to receive e-mail notices for this case. Mailing List I served the following by email and Federal Express: Vital Pharmaceuticals, Inc. Attn: Erica Stump, Esq. 15751 S.W. 41st Street, Suite 300 Davie, Florida 33331 /s/ Edward J. McIntyre EDWARD J. MCINTYRE

-5CASE NO. 08-CV-1545 WQH BLM DECLARATION OF THOMAS P. DAVIS, Ph.D. IN SUPPORT OF MOTION FOR PRELIMINARY INJUNCTION

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CURRICULUMVITAE

'

Thomæ P. Davis' Ph'D' Department of Medical Pharmacolo gy The UniversitY of Arizoua College of Medicine Tucsoq Arizona 85724 (sz}) 626-7643; (s20) 6264053 (FAX)
.

E-mail : -d.avi.sQ@Ì,a¡izçna.-e!u Web site: http://www.davislab med arizona edu/

EDUCATION A, INSTITUTIONS, DEGREES & DATES AWARDED: 1973' 8.S., Biolog¡ lnyola University ofLos Angeles June 9, M.S., Physiology, University of Nwada, Las Vegas' MaylS' 1975' pn'o', prrpioro'evlAnalytical Biochernistry, Universrty of Missowi-Columbia.
16,1978.

Dece¡nber

B,

MAJOR FIELDS¡
Majoremphæisinresearchisintheæeasofcentralnervoussystempharmacodynamics' of the neurophannaoology, newochemistry, moleoular biology aud pathophysiology hypoxia & Ulood-brain bar¡ier cndothelium afrer poipheral inlammatiod reperÂ.rsion/stroke/pain/ patholo gical insult'
NEUROPHARM^AC OLOGY/NEUROCHEMISTRY/MOLECI'LAR

NEI,]ROENDOCRINOLOGY Molecula.rregulatioqproleintraffickingarrdfunctionalchangesoftheblood.brainand tnoJ-oo.ttí tpinal fiuid ba¡¡iers after st¡oke, hypoxia" or inflarnmatory pain' rt'".r""t'otpoipheralarrdneuropathicpainonthemoleculæandñrnctionaltranspofter jwctioD protein oytoarçhitegture' oharacterìsticsìftlhe blood-brain banier and tight

BIODISTRIBUTION/ PHÄRMACOKINETICSi PI{ARMACODYNAMIC
Pbarmacokinetics of central drug dísposition inoludiag opiates' Bioavailability/ PI(A of neuropharmaceuticals and neutraceuticals'

S

blood-brain and blood' siochernic8l, molecular and physiological chæacterization of the the CNS ' CSF barrier anrl the effecÎ of baders ou drug delivery to

PR.ESENT

PHCL 5014 (Course Dhector) - MCB 494' Biochemistry 499' Uniøgaaoaæ SenioîResearch Practioum NRSI 399' Undeftaduate IndependeDt Study - Chem 399, MCB-399' Instruction (cBI) to First cardiovæoula¡, putmonary and Èona! (cpR) Blook ofcase Based

lufãi*t pttut*otology for Graduate Studenb-

TEACHING RESPONSIBILITY

Year Medioal Students.

II,

PROFESSIONALANDACADEMICEMPI,OYMENT lg73-lgT5GfaduateResearçhAssistant,DI'DavidBruceDill.sLabolatoryofAppliodPh¡nio'logy, Dssert Biology Research lrutitute, Boulder City' NV'

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lg75-1g78
1978-1980
198 l-

1986

1986-1992 1986-1991
l99l-present

Graduate Research Assistant, Dr. Chæles W. Gehrke's Experiment Station Chemic¿l laboratory Departrnent of Biochemistry, University of Missouri - Columbia Analfic¿UDevelopment Chemist, Therapy Monitoring Vnture Group, Abbott Diagnostics Division, Abbotl l¿boratories, Abbott Park, IL' Assistanr hofessor - Pharmacology and Director, Laboratory of Analy'tical Chemistry and Mass Spectromehy, University ofArizona Heaitlr Scienoes Center. Founding Director, The Arizona Cancer Ccnte¡ Analytioal Core laboratory. Membsr, Pharmacology/Toxicology Graduate Program and Arizona Cancer Center, Senior Resca¡ch Fellow, NASA Center for Sepæation Sciencæ, University ofArizona Biophysics Technology Laboratory, Engineering Expoiment Station, College of Engineering. Asiociate Professor - Pharmacology and Director, Laboratory ofAnalytical and Peptide Chsmisty, University of Arizona Healtll Scienoes Centsr. Membø, Arizona Cancer Center. Professor - Pharmacology and Program in Neuroscíences. Founding Direotor,

Laboratory ofBlood Brain Ba¡rier Researoh, University ofArizona Healtì Sciences Center, Mmber, Arizona Cancor Center. 1gg4-lgg5 spooial volunteer, NIH. National cancer Institute, Biomækers and Prwention Research Branch, Rockville, MD. lggg-2007 Chair, Extønal Advisory Committee. The Aging Brain: Cerebrovascula¡ Mecha¡isms' Mùlti-institutional Program. Univøsþ ofRochester a.trd Socratech Bioteohnology Inc., Rochestø, New York 1999-2006 Founding Director, Progam in Research Integrity Bducation, office ofthe vioe President fo¡ Rese¿rch and Graduate Studies, University ofArizona 1999-presont Member, Plpiologioal soiences Graduate Prog¡afn and Neuroscience Gfaduate Progaru, UniversitY of Arizona 2005-present Profossor, Bio5 Institute, University of Arizona"

ü.

HONORS &AWARDS
Acadetnic Scholarship øwdrdee to attend Loyola Univøsity of Los Angelæ ( 1969- 1973) Davíd Bruce Dtll Awardee and Scholar in Environmental Physiology, University of Nevada ( 1975) ' Menber, Sigma XI - Honorary Reseæch Society of Nortì America (197Ð' Internationøl Youth in Achivement Awa.rd, University of Missouri (1978)' Member, Gamma sigma DelA - Honorary Agriculture society, university of Missou¡i (1978). , bbott ótugaostics bivísíon Certí/ìcate of Appreciøtion Award, Abbott Laborqtorìes Inc.' (1919). tüorld and Frontier's of Science and Technology (t 985)' Member, lùho's Who in theWesçtJ.S.,

Fellow, Amqiçan l¡stitute of Chemists (F.A.l'C,)'Ootobø' 19E6. Member,Phi BetaKappa Honorary Society (1995). Member:,Nøstologioal Sciences Itr Study Section, National Institutes of Healt¡, N,I,N'D.S. April 1992 to 199ó. Brain DiJorde¡s Cli¡ioal Ncurosoiences @DCN-3) Study SectÌon, July 1996 To 2002. Fellow, lúçr¡auo¡aì Neuropçtide Society. July'. 1998. Memier,lntemaüonal Organizing Committee, 4h lntemational Conference of Cerebral Vascula¡ Biology, Cambridge University, Cambridge UK, April 7-12'700L Unirläty o¡ lrt ona Awørd lrom Chair of General Faculty and Faoulty.Senate, Universig_of Arizon4 ,,Extraofdinary and Expert ssrvice to the General Faoulty of tlre univusity," March 5, 2001. Member,lntema¡onal brganizing Committeo, 5th lnternational Confsrence of Cereåral Vassulæ Biology, Texas Tech University, Amarillo, TX' June 15-19' 2003' Voluiieer of the Year Award, Salpointe Catholìc High School, Ttrcson, AZ' 2002-2003 ' Mernber,Loyola-Marymount University, Coltege of Science and Technology, '%'lumni Wall of Fame,"
awarded October 18, 2003'

Member, Amel¡ca¡ Heart Association Brain 2 Study Section January, 2004' Mdallíon of Apprecidrio¡4, Salpointe Catholic High School Administafion and Facuþ. Awa¡ded
Septsmber 10,2006. Elected Chqtt, Gordon Research Conferencq "Barriers of the CNS"' hna
p:004358S0:0? S65,158
17

-22,2008'

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W,

TEACHTNG

A, 1.

PHARMACOLOGY 501/8Ol;The Pharmacological Bæis of Therapeutics (Didactic lectures) Enrol]¡nent: 100.120 Medica] and Gfaduate Studnts; Sprinc, 1985
General PrinciPles

COURSESTAUGHT:

Alcohol
Vitamins Gout Spring, t9S7 to 2006 (Patient Oriented Problern Solving, and Small Group Teaching) l0 x 3 hour blocls Per Year. Pharmacokinetics Applied to Asthma Cancer Drugs Treatnent of essential hypertension ToxicologY Trea6nont of congestive hea¡t failure Complications of analgæio therapy Trealnent of Myocardial Infæotion Antithrombotic TheraPY Narcotios/Analgesiæ Spring, 1992 to present (Didactic lectures) Næcotics/Analgesics Drugs ofAbuse
Drugs ofAbuqe

2.

PIIARMAcbLOGY653;Nçuropharmacólogy Enrollmenh 20-25; Fall, 1985 to 1996'
Syntlresis and Processing of Neuropeptides

3.

Analytical Techniquas in Neuropharmaoology Laboratory: HPLC Analysis of Peptide Metabolites PHARMACOLOGY 550; Drug Metabolism and Disposition Enrollmcnt: 30; Fall, 1985; 1986 Separation and Analysis of orug Meøbolitæ
Structural Assignmeuts by Mass Spchomery PIrySIOLOGY 501/801; Me.dical Pbvsiology Bnroilnent 100-120; spring, 1985; i986; 1987; 1989; t990; 1991; 1992',1993;1994to

2001.
Temperature Regulation in Man

Adaptation to Heat P¡obtcm Based Leaming (16 hour blocks)' PHAWACOLOGY 551; Moleoular Biology of Pharmacologioal Agents

Enrollment: 20; Fall 1989; l99l;1992;19931 1994; 1995;1996'

Regulation of Neulopeptide Gene Expression PHYSIOLõGY/I4BDICINE 495 A/B; Principles of Nçuroscience

Enrollment I 5-20; Spring/Fall, 1988 CentrallY Active Drugs Drugs ofAbuse røomcwÁn eND CELLULAR BIOLQGy 494; Independenr study for undergraduates Enrollmen! 2-3 per semester. 3 credit hours pø student pgr sem-ester' iprine/Fall, 1985i 1986; 1987; 1990; l99l;1992; 1993l' 1994',1995;1996; 1997 ' Effect of Opioid Peptides on Mu, Kappa and Delta Receptors' Methods to ConFol Microflora in Juice Conoentsates'
Solid Phase Synthesis of Neuropeptides Èff..t of crll p*rage Number and Myooplasma on c¡ogenetics ofSCLC Cell Lines.
p:
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Cha¡acterization of Proteolytic Enzyme Metabolism Using Computer Modeling Technigues. Use of MT-t Assay to Prediø Neuropoptide Effecs in SCLC Cell Growth' Development of a Specific and Sensitive Assay for Aminopeptidase M and Leucine' Aminopeptidæe: Applioation to SCLC Inhibition Studies' Vitro Enryfn.adlcMetâbolism, Effect ofPeptide SEuoture on Effect ofPeptide Stsuoturs on Binding to Human Plavna" Effect ofPeptíde Struoture on Permebility through the Blood'Brain Batrier' Demonshation of Prohormone Convertase mRNA in Small Cell Lung Cancen' MOLECULAR AND CELLULAR BIOLOGY 266; Principles of Neural and General

It

Pharmacology Enrollment: 60; Summer
9.

l99l

CLINICAL ROLNDS, DepaÍment of Neurology Enrollment: 5-20; Spring 1992; 1993

10.

11.

12.

13.

Graduale Level Lecturesto Neurology Residents Concerning Poþeptide Hormonæ' PHARMACOLOGY ó96 A, Inhoduction to PHCL a¡d TOX Research EnrollmonÍ 2-6 per sønester for 3 øedit hours pø semester; Fall 1992 to present Graduate tÆvel Course Offcred to Graduate Students ' D¡rector oÍ Course, PHYSIOLOGY 485, Undograduato Physiology Course in Cardiovæcular Physiology Enrollment 50 per year for 4 øedit hours pø semester; Spring 1999 tÓ 2005' PHYSIOLOCYS4ó, Suwivai Skills and Ethics. Graduate Cou¡se offered eaoh Spring' Enrollment: 50 per year for 3 øedit hours per semestø; Spring 2000 to 2005' PHYSIOLOGYT0Ó, Reseæoh Methodology and Ph¡'siological Soiences' G¡aduate course ofered each se¡neste¡, Enrollme¡¡t: 2 per year for 3 credit hoÙß per semestø; spring 2000 to

pfesgnl

t4
15.
16,

17.

696, Research Met¡odology and Dæign. Graduate course oüøed each semsster. Effollnent: t0; Fall 2001 to 2006. PHARMAcoLoGY and NEI.,RoSCIENCE 5958, Stategic Soiontific Writing and Bthics' Enrollment: 40; Fall 2003 to present' PILARMACOLOGY 501A, Medic¿l Phannacology for Graduate students. 3 øedit course offered each Spring Semestsr' Dire¿ro r of Course' Enrollment l4 Spring 2008 t9 qient CASE BASED INSTRUCTION (CBI), Ca¡dioÆulmonary/Renal (CPR). Medical Student Instruction offered every spring to 15 Fi¡st Year.Medioal students,spring 2007-present.

þUeUc

tü¿rru

(Revìsed:July I

l,

2008)

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