Case 2:O2—cv—O1815—JAT Document 102-13 Filed O1/18/2007 Page1 0f4
Google: Web Search Help Center Pegs I of 3
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Search Features Sponsored links, in contrast, are _
SPBN ¤l'¤€¢l<€F- ¤¤l¢¤l¤l<>l targeted, relevant advertising adjacent to
& m¤l’€ our search results. When we show ads,
clearly label them With the heading
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Search results; constitute the main
portion of·a.Googls results page and are
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links. Search results are generated
automatically using. algorithms that
weigh numerous factors about the
quality of a given web page and its
relevance to a users search query.
Google doesnt accept payment either to
include sites in our search results or to
· improve or alter the ranking of sites in
our search results.
While we try to be as open as possible
with regard to our ranking
ajggtitttmswelre unable to discuss every
factor that goes into them because
individuals could then unfairly exploit this
knowledge to boost the ranking of their
sites and dilute search quality for all of
our users.
Sponsored Links _
Sponsored links are sites that pay for ‘
placement on the same page as
Google’s search results and on the
pages ofthe other sites that comprise
our advertising network. These
advertisements may sometimes appear
adjacent to our search results and are
always clearly labeled as "Sponsored
Llnks." Sponsored links are targeted to a
user‘s search and are thus extremely
relevant; many users find that sponsored
http://www.google.com/support/binfanswer._py?answer=27035&topic=368 12/6/2006
Case 2:02-cv—01815—JAT Document 102-13 Filed O1/18/2007 Page 2 of 4
Google: Web Search Help Center Page 2 Of 3
links often lead them to websites that
contain the infomation for which they
were searching. More information about ,
sponsored links and our advertising -
policies can be found in our goggle i
Ad.Vl!¤_rd.sl;ldo..Qeruet.
How Our Search Engine Works
The process by we find content to
include in our search index is known as
"crawling.“ Google is a fully automated
search engine that uses computer
programs known as *‘spiders" to “craw_l"
the web and iind sites for inclusion in our
search index. Unlike online directories,
we dcn‘t use human editors and thus it‘s
not necessary to submit your site to
Google in order to beincluded in our
index. ln fact, the vast majority of sites
listed aren’t manually submitted for
inclusion.
gang them in our search results includes
dozens of factors, such as the
PageRank algorithm originally
developed bgour founders, Larry Page
and Sergey rin,. To leam more about
how Google works and about search
engines in general, please visit the
Qa¤sLe.tl.da.Qantsi:.
Wehre also published numerous
academic that discuss search
engine technology. such as
Anm .Esuaine and
Pgggilank Citation Ranking. These
research and dozens more, are
available at
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and mtu;/ts.¤smo¤ls.eom1o.aoa.rs..htm!.
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http://www.google.com1'support/biti/answer.py‘?answer=2703 5&topic=368 l2/6/2006
Case 2:02-cv—01815—JAT Document 102-13 Filed O1/18/2007 Page 3 of 4
Google: Web Search Help Center Pagé 3 Ufg
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http;//www..goog1c.00111/support/bin/uusvver.py?answ¤r=27035&topic=368 12I6/ZOD6
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